So I go to the website for Noah's to scope out what the nutritional information is. Up to a point, the scent of information is pretty strong, and I coast right along.
|Huston, we have uh-oh.|
|This image is actual size.|
But now we come to the crux of the matter. I'm at the end of my hunt, about to get the information I came here for. When I click on that link, what do you suppose I'll find? If you've ever looked up nutrition info on a website before, you know exactly what I'll find, and you also know it's not what I want to find:
- Charts like this are impossible to read. I'm not even going to link to research, because it's just obvious.
- Every product I buy in every supermarket in America has their nutritional info displayed like this:
Is this the most readable, usable way to present nutritional information? I doubt it, but it's standardized and fit's familiar, which counts for a lot.
I'll leave you with a question: every food product in the supermarket (save produce) is required to have nutritional information printed on it in a standard format. Why doesn't food you buy in a shop or restaurant have the same requirements?