UMich Athletics Need Their Heads Examined

So I get this email today from UMich Athletics

EXCLUSIVE M-MAIL OFFER
2011 INDIVIDUAL TICKET PRESALE
As a Michigan M-Mail Subscriber, you will receive priority access to individual tickets to remaining available home games on Monday, July 18th at 8:30AM, prior to the general public on Wednesday, July 20th.
DATE                 OPPONENT                      PRICE
SEPT. 3          WESTERN MICHIGAN           $70
SEPT. 10            NOTRE DAME                 SOLD OUT
SEPT. 17         EASTERN MICHIGAN          $70
SEPT. 24         SAN DIEGO STATE              $70
OCT. 1               MINNESOTA                      $70
OCT. 29                PURDUE                           $70
NOV. 19             NEBRASKA                       $85
NOV. 26            OHIO STATE                      $85

Three things:

1. I didn't ask to be a "Michigan M-Mail" subscriber, so I don't know why I am.
2. $70 for one game? Seriously? Professional sports cost less than that!
3. It doesn't say anywhere in the email which friggin' sport this is for. Genius.